debunking the myth about the exora and get young mothers to consider the exora. site feature includes parent tips and forum skewed for women. this will lead to a test drive campaign where sign ups are done via this microsite.

we launched The Rallye to Monte-Carlo, a branded interactive board game to hype up PROTON's participation in the upcoming Monte-Carlo Rally. players raced against each other from Malaysia to Monaco experiencing the brand via in-game billboards and quizzes based on PROTON R3 Rally Team trivia.

in celebration of PROTON's 25th anniversary, we came out with a campaign site that invites users to share their experience and memories of the brand. All this data together with PROTON milestones are presented via an interactive timeline wheel.

to create awareness for the Volkswagen Scirocco Cup's inaugural race in Malaysia, we created an augmented reality game based on real life training equipment for race drivers.

microsite to promote eco friendly products from panasonic. site also illustrates how each product saves energy.

rich media banners allowed users to download a 501 widget directly to the desktop, without going through a microsite. it functions as a clock that animates at exactly 5.01pm every day to offer a fun tip on how to Live Unbuttoned. the widget created 24/7 brand presence compared to a 30-second TV commercial – and was something fun to look forward to, each day.

targeting IT managers, IBM emplyed a strategy that incorporated new media to generate leads. to break new marketing ground and stand out from competition, IBM engaged its target audience in an online game, which presented the product's benefit.

maxis hoped to grow revenue through data services. to educate young customers who were already tech savvy, it launched a campaign with a contest that asked young Malaysians what their Maxis phone meant to them. onine ads, bogs, print ads, and text messages encouraged participation.

an online campaign which demonstrated how easy it is to save energy. using page-takeover tactic, a small banner appears on an extra bright background. when users dim their computer screens, the banner expands and users are urged to participate in the energy-saving campaign.

dmam call for entries poster. each poster demonstrates how a great idea that was once scoffed at by sceptics went on to triumph. the illustrations depict the irrepressible energy of great ideas charging outwards from each invention. intricate details in the organic squirts are complemented by powerful messages and a motivating call to action.

only “bad boys and glam girls” wear skinny jeans. that’s the perception to dispel. and the desired outcome was to drive levi’s members to try skinny for themselves – online, before heading to the stores.

the idea for this site is based on the notion that ideas often begin life as something simple written on a blank page. what happens after that is very much dependent on the imagination and skill of the people who fold, shape, bend and bring them to life.