microsite for levi’s valentine’s tees.  designed exclusively for levi’s by phunk studio, each pair is a statement of twosome style.

dmam call for entries poster. each poster demonstrates how a great idea that was once scoffed at by sceptics went on to triumph. the illustrations depict the irrepressible energy of great ideas charging outwards from each invention. intricate details in the organic squirts are complemented by powerful messages and a motivating call to action.

only “bad boys and glam girls” wear skinny jeans. that’s the perception to dispel. and the desired outcome was to drive levi’s members to try skinny for themselves – online, before heading to the stores.

the idea for this site is based on the notion that ideas often begin life as something simple written on a blank page. what happens after that is very much dependent on the imagination and skill of the people who fold, shape, bend and bring them to life.