The understandably tricky task of designing a commercial website may appear fairly easy for an uninformed starter. However, every seasoned website designer knows that it isn’t easy to come up with a highly effective and optimally user-centered webpage. Therefore, this article briefly highlights a couple of strategies and guidelines to help you create a win-win commercial website. Continue reading to discover some top 5 tips for designing excellent business sites.
Hire Professional Designers
First off, you should consider the prospect of hiring thoroughly practiced professionals for your commercial web design project. Since you are most likely not a practiced designer yourself, giving your business website design project to real pros is a nice idea. Nonetheless, you still ought to be very careful so as to steer clear from common outsourcing pitfalls. For example, select evidently qualified IT specialists who have previously helped other clients. Ask any potential service provider to show you their past work examples.
Go for Simple Design Elements
Secondly, it’s prudent to avoid fussy elements when designing a business website. Make sure that you don’t go for fancy colors or texts that appear dazzlingly graphical. The overall aim is to get visitors to purchase your products or perform such as desired actions. Subsequently, you ought to come up with a fully functional and decently structured pages without looking decidedly fanciful/vain. Choose matching colors throughout the pages – shades/hues that easily stand out for hassle-free readability.
Include a Contact Form
Again, you’re supposed to make it extremely easy for interested punters to contact you on the commercial website. Regardless of the actual concerns different visitor categories might have, make it convenient for them to communicate with you. If your massive webpage traffic doesn’t ultimately to convert into real customers by contacting the admin for various purposes, your sales volumes will always remain dismal, all your marketing efforts notwithstanding.
Provide Attractive/Vivid Product Images
Further, include vivid images of the products you sell on your business website. Having compellingly attractive product images boosts brand awareness faster and more lastingly than almost every other online sales promotion technique out there. According to hundreds of globally revered SEO gurus, this variously endorsed tip can effectually salvage just about any dying brand name within incredibly short time periods.
Compose Strong Call-to-Actions
Finally, it’s important to design a web page that makes it easy and convenient for visitors to perform all the desired actions such as making inquiries or even placing orders. An otherwise nice commercial site that lacks strong call-to-actions are like a fast moving bus that never stops to let new passengers board it. As such, including conspicuous textual portions that feature compelling click able links and other similarly effective call-to-action forms is a highly essential part of business web design.
For instance, if you sell certain tea brands, you may opt for a strategically positioned different-color line that reads “Buy Mighty Leaf Tea online at baristaunderground.com“. This way, readers who are willing to purchase your wares won’t have to go through several time-wasting procedures trying to place their desired orders. Scores of credible consumer surveys show that websites that have well-placed call-to-actions sell exponentially more than those that lack this extremely vital feature.